Highlands Medical Center Plans to Give Back


Scottsboro, AL – Highlands Medical Center will host a co-ed softball tournament on June 28th at Bynum Park in Scottsboro, AL to help raise awareness and funds for those in Jackson County who are effected by breast cancer. This idea all started when Highlands Medical Center decided to submit a video as a fun way to raise awareness about breast cancer. It’s called The Pink Glove Dance.

The Pink Glove Dance, an international, inspirational phenomenon has swept the globe as a fun way to raise Breast Cancer awareness and drive home the importance of early detection.

The movement began with a group of healthcare workers in a Portland, Oregon hospital who made a fun, video with hospital workers and various people from the community dancing to a background song.

The video was so successful, ‘Pink Glove Dance: The Sequel,’ came out and featured more than 4,000 healthcare workers and breast cancer survivors from The Golden Gate Bridge to Times Square.

In 2011, the sponsoring company for the Pink Glove Dance, Medline, hosted its first Pink Glove Dance Competition, where 139 hospitals made their own videos and danced to six hit songs across the nation.

At the center of it all are the pink gloves everyone wears in the videos and the message that there is enough hope and happiness out there to find a cure through fundraising and community support.

Medline is the nation’s largest privately held manufacturer and distributor of medical supplies and donates $10,000 to breast cancer research as a prize for the winning video. The winning video will be able to choose which breast cancer research facility they would like the $10,000 to go to.

Highlands Medical Center will be participating in this year’s competition with a video of its own.

“We are planning to use the song, ‘Roar,’ by Katie Perry,” says Hannah Esch, marketing coordinator at Highlands. “We are hoping to get as many people in the community to participate as possible, including hospital staff, the Scottsboro Fire and Police departments, as well as local students.

“It is a lot of fun,” she says. “In order to enter the competition for the extra $10,000, we have to submit the video by July 31, 2014.

 “Our goal is $2,000, which is a requirement to enter the Pink Glove Dance competition; however the money must go back to a local charity,” Esch says. Highlands has chosen Beauty and The Beast as their charity of choice.”

“The co-ed softball tournament Strike out Breast Cancer is set for Saturday, June 28th at Bynum Park in Scottsboro,” says Amber Benson, Highlands Medical Center Foundation coordinator. “We hope that we can get as many people as possible within the community and all of Jackson county to participate,” Benson says. There will be an entry fee of $185 per team, and the tournament will be the best two out of three. Door prizes will be given away at the event, donated by local business owners.”

“We want our community to know that Highlands Medical Center stands behind them and will help support them during hard times and that is why we are participating in the Pink Glove Dance Competition,” says Esch.

To learn more about the Pink Glove Dance, visit:www.medline.com. If you would like more information about Highlands Pink Glove Dance, you may contact Hannah Esch at 256.218.3673.

For more information on the co-ed softball tournament and how to enter you may contact Amber Benson at 256.218.3360.

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